“Doing better with what is available by upcycling to tackle programmed obsolescence!” Arnaud Pigounides, Founding President of REV Mobilities.

Upcycling is “value-adding over-recycling”, involving recovering materials or products that are no longer in use, and transforming them into materials or products of superior quality or utility. In other words, recycling from the top down. In this respect, electrical retrofitting fits perfectly into the upcycling approach. At its level, REV Mobilities incorporates a technological innovation dimension into its upcycling of vehicles on an industrial scale. Accordingly, REV and its teams tend to “add value to the past while improving the future” in an environmentally-friendly approach to tackling programmed obsolescence.