A mission-driven company is one that enshrines social or environmental goals in its articles of association. This means that the company officially sets itself a mission to serve the general interest.

"At REV, our mission is to help shape the virtuous mobility of tomorrow, in response to the overriding challenges of sustainable development. Drawing on our skills, products and services, we are supporting development of knowledge, training and innovation in a multicultural approach, thereby fostering a circular economy that will ultimately ensure that vehicles in perfect running, sailing and flying condition are rehabilitated rather than destroyed. Wherever we operate worldwide, we offer timeless mobility to our private and business customers, our employees and partners, and more generally the greatest number of people, for them to enjoy the confidence of living and working in the city and the countryside”.